Hi!
I'm Alisa
Designer. Art Director.
Creative Hustler.
Your To Do List just got A LOT shorter.
Rebrand
Packaging
Experiential
Web
Socials
Portfolio
24k by Ion - New product launch for Sally Beauty. A year's worth of hard work and collaboration resulted in a Top 10 NEW PRODUCT line.
Contributions: Reimagine European product line as a new extension of the Ion Family. Conceptualize new art, fully inline with the Ion brand. I created the design for the liquid products as well as a brand guide then passed on to the Sally design team. I was also hired to create a sample card for the Leave-In Treatment. All packaging is trilingual and compliant with international regulations.
Naturaverde, a subsidiary of Sodico, is a top selling Italian brand. Sold across Europe, I was hired to help introduce this brand to the US market.
and "Americanize" the overall look and feel. I started with the wax cans, moved on to packaging, advertising, trade show booths, marketing collateral and beyond. Contributions: Full ownership of brand across multiple channels, designers - in the US and internationally. Conceptualize new art, "americanize" the brand. Full circle packaging design (concept to print). All packaging is trilingual and compliant with international regulations. Advertising. Press checks.
BEFORE
30' X 10' trade show wall
Pop-up banners for trade show and industry events
Salon Poster
Trade Show Collateral
Advertising
Social
Columbia Skincare, a subsidiary of F.C. Sturtevant Company, is an award winning line of Probiotic Skincare. The client came to me looking for a way to explain "topical probiotics" that wasn't too scary or technical. I had to find a way to convince people to put bacteria onto their face! I paired familiar consumer language with aesthetically pleasing imagery. The combination helped boost sales over the past 6 years.
Contributions: Reimagine brand across multiple channels. Full circle packaging design (concept to print). All packaging is trilingual and compliant with international regulations. Advertising. Amazon store assets. Web assets. Tradeshow booth design and print.
Advertising
Tradeshow Booth
Badges
Web Assets
Amazon Store Assets
Social post - new product "tease"
Packaging:
3/C shrink wrap label
Packaging Exploration
Aurora Natural is a whole sale natural food company. Contributions: Redesign labels for retail markets. Maintain brand consistency across product lines. Large format graphics for delivery vehicles. Trade show banners and marketing collateral. Maintain image database for online store. Social media campaigns - contests, holiday promos, recipes and new product launches.
Social Campaigns
Cezanne is a niche haircare brand. They began their rebrand with a slow roll out of new packaging and components
in two phases. Contributions: Conceptualize new art for all phases, component upgrades and color selection.
Attend press runs for color consistency and overall label quality.